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Toronto

Canada

Leo Burnett Company, Limited, 175 Bloor Street East, North Tower, Ontario M4W 3R9

+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

Dom Caruso

President & COO

dom.caruso@leoburnett.ca

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Wordplay with Special K

The Special K Fall campaign begs the question, “What will you gain when you lose?” Senior Copywriter Kristen Schwanz and Senior Planner Ramya Venkateswaran Parekh sat down with us to discuss the unique approach they took in developing this uplifting and empowering campaign.