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Rupert Runewitsch

Head of Social + Mobile

rupert.runewitsch@leoburnett.com

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From Great Starts Come Great Things

As the world gathers to honor the glory of the finish, Kellogg's celebrates the promise of a great start. In Kellogg's "From Great Starts Come Great Things" campaign, we dive into the journey of US Olympic Swimmer, Rebecca Soni, as she moves in reverse through the water going back to the start. Kellogg's highlights the start of the day, concluding the commercial from the beginning of Rebecca's journey and the portrayal of her younger-self saying "See you at breakfast." Watch Kellogg's Olympic debuted commercial here and get a behind-the-scenes look into the making of this national TV spot.