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Toronto

Canada

Leo Burnett Company, Limited, 175 Bloor Street East, North Tower, Ontario M4W 3R9

+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

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Dream Weaver

Leo Burnett and Digitas joined forces to create an interactive on-screen cinema experience for Sprint.

The 40-second Public Service Announcement, airing in over 1,000 NCM Movie Theaters, encourages patrons to turn off their mobile device during the movie in exchange for reward -- a personalized cell phone "dream." The custom "dream" is generated over the course of two hours, while a user's phone is "sleeping", and utilizes Facebook activity to create the personalized content.