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Toronto

Canada

Leo Burnett Company, Limited, 175 Bloor Street East, North Tower, Ontario M4W 3R9

+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

Dom Caruso

President & COO

dom.caruso@leoburnett.ca

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Chicago

An All Star Spot for Team Sprint from Leo Burnett & Digitas

The “Unlimited” campaign kicks off a new business partnership between Sprint, Leo Burnett and Digitas. Launched last week during the NBA All Star Game, the first spot featured NBA MVP, Kevin Durant on the court. The spot captures Durant enduring the trials and tribulations of limited data plans, which usually leave users having to sacrifice one mobile experience for another. The ongoing campaign will continue to show that with the unlimited data plan, Sprint users can customize their experience however they would like without having to fret the day-to-day “data dilemmas.”