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Toronto

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Leo Burnett Company, Limited, 175 Bloor Street East, North Tower, Ontario M4W 3R9

+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

Dom Caruso

President & COO

dom.caruso@leoburnett.ca

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Thinking

Following Change on Facebook: Timeline

In September 2011, Facebook announced Timeline its f8 conference. After a few delays, it was released to the public in December. For now, users must activate Timeline in order to see it. A user-controlled roll-out means that adoption will be gradual at first, but brands need to be prepared to engage with early adopters and the rest of the user base when they convert to timeline. This also is an opportunity for brands to help users learn about Timeline and possibly help shape early experiences and behaviors with it.

This one-pager provides a quick overview of what timeline means for consumers and brands and includes a few examples for inspiration.

Following Change on Facebook: Issue 8 – Timeline