Nearest office

Toronto

All offices

Offices

Selected office


Your nearest office

Toronto

Canada

Leo Burnett Company, Limited, 175 Bloor Street East, North Tower, Ontario M4W 3R9

+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

Dom Caruso

President & COO

dom.caruso@leoburnett.ca

Close and open

  • Guaynabo

    Puerto Rico

  • Tegucigalpa

    Honduras

  • San Salvador

    El Salvador

  • Bogota

    Colombia

  • San Francisco

    United States

  • Lisbon

    Portugal

  • Madrid

    Spain

  • Lima

    Peru

  • Oslo

    Norway

  • La Paz

    Bolivia

  • Berlin

    Germany

  • Lagos

    Nigeria

99 Problems, but Creativity Ain’t One

Our Problem Solving for Humans lab explored creativity as an effective problem solving tool. Yesterday’s Chicago Ideas Week interactive session asked participants to examine problems using our HumanKind approach of solving “people” problems, instead of thinking in terms of brands and products. Leo Burnett Creative Directors Brian Shembeda, Avery Gross, Ryan Wagman, Nuno Ferreira and Guybrush Taylor lead the lab through examples of campaigns with brand purpose, our HumanKind scale and broke into smaller groups to tackle the real problem of incessantly biting one’s nails.

The lab dissected nail biting into four categories – the problem, the people, the behavior and the solution. Each group solved nail biting through the eyes of people were encouraged to think beyond the obvious, clear-cut answers. Solutions ranged from a reward system to a viral campaign about “A Day in the Life of a Hand,” which takes nail biters on a journey of all the germs our hands encounter throughout the day and would make nail biters think twice before putting their fingers anywhere near their mouths!

The lab challenges all of us to think more creatively about problem solving.