Welcome, Design Director Alex Fuller
Alex Fuller has joined the Leo Burnett Chicago creative team as a Design Director working across the portfolio. Hailing from Ogilvy & Mather, Alex brings a wealth of experience: founder of Chicago art and design collective, The Post Family, design work for multiple blue chip clients including Gatorade, UPS and Wired Magazine and art and design exhibited in galleries around the city, country and world as a member of the American Institute of Graphic Arts and the Chicago Printers Guild. He has even designed posters for the Dalai Lama. Ladies and gents, take a moment to meet Mr. Fuller:
State your name, lineage, title and job description for the record, please. Alex Fuller, I come from Ogilvy & Mather, Design Director.
Leo Burnett once said: “I’m often asked how I got into this business, I didn’t. The business got into me.” When did you first realize that you were destined for design?
It evolved quickly from my love of printmaking. I saw the limitations of the print medium and the vast opportunities within design.
Where do you find inspiration for your work? I’m inspired by passionate people.
What sparked your founding of The Post Family? Too much sight-blurring computer time was the spark to get back to studio art. I really just wanted to screen print and letterpress again.
In your opinion, what do you think is special about the Chicago creative scene? It’s accessible, humble, supportive and massively talented.
What’s the biggest lesson you’ve learned in advertising? The best piece of advice you’ve been given for success in the industry?
How do you see the role of design evolving in the ad industry?
I see design playing a larger role in advertising in a few different ways. Design helps unify visual communications by defining styles and standards for all mediums. Design gives ad agencies new client offerings such as logo and identity work. But what I love most about design is not logos and style guides, but a long-term strategic value. It’s no secret that design-centric companies (Apple, Nike, Target) are thriving. They have a strong design ethos that drives every facet of their being. They have considered how every detail works together to create a strong brand.
What do you hope to bring to Leo as a design director? What are you most looking forward to?
I hope to help communicate how design can function not only as the backbone of strong visual communication but also as a long-term strategic force.