Atelier Makes Women's Wear Daily
Atelier, the luxury marketing agency of Leo Burnett, has produced a study that's been recently featured on Women's Wear Daily in conjunction with Cotton Incorporated's Lifestyle Monitor.
Betsy Csatorday, SVP/Strategy Director at Atelier, serves as the central spokesperson for the piece, which highlights Atelier's "Affluent Bargain Hunter" study. "Affluent Bargain Hunter" examines wealthy individuals who seek out value and affordability when shopping despite their financial status. The study is part of a wider movement, notes WWD, of high/low collaborations (e.g., classically luxurious brands teaming with more affordable outlets) and their spotty success rates due to shoppers' sophisticated recognition of value.