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Leo Burnett Company, Limited, 175 Bloor Street East, North Tower, Ontario M4W 3R9

+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

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Chicago

Aaker Visits LB/Chicago

Consultant, author and all-around expert on brand strategy David Aaker stopped by Leo Burnett Chicago last week to talk about some of the ideas in his latest book, “Brand Relevance: Making Competitors Irrelevant.”

Aaker also sat down to chat with our own Chief Strategy Officer Stephen Hahn-Griffiths about some of the principles of maintaining ‘brand relevance.’